Protagonist: Messaging Strategy & Words That Matter Skip to the content

Making You Feel Something

Messaging strategy and words
that rouse a world in peril

Making You Feel Something

Messaging strategy and words
that rouse a world in peril

We Fix It

Some days it feels like we’re in the midst of the big wind-down.* But there’s still hope. Words = power. When strategically situated and crafted, messaging transforms and connects us—it even saves lives. We help you say exactly what you want to say, to the right people, so they take action with you right now.

RIP Mark Lanegan

What Do
You Need?

Brand Messaging Strategy

High-level messaging strategy that goes deep to get clear on what you do, the problem you solve, and why you do it best so that people care.

Information Architecture

A pretty website isn’t enough. It needs an intentional framework with properly organized content so visitors find everything they need with no headache.

Content Strategy + Website Copywriting

Writing for impact is an art. We use masterful strategy and words to convey the emotional core of what you do so it sinks into your audience’s bones.

I hired Sarah to help me craft a solid messaging strategy for my business. I had gone in so many different directions with my content that I felt lost. Sarah is so clear and concise. She really helped me narrow down my focus, home in on the needs of my target audience, and talk effectively about my work and why I do it. Sarah is very organized, and she really knows how to get results for her clients by clarifying their content and purpose. She’s amazing!

Erin Finkelstein
Founder + Owner, Sound Music Services

Sarah masterly combines the technical side of the writing craft with a natural, elegant style. She was a vital member of the “Mission to Cataria” team, and the result is one of the first children’s books to be read to classrooms from orbit aboard the International Space Station!

Mick Szydlowski & Travis Bossard
Award-Winning Children’s Authors


Track 03: It’s a Privilege to Come As You Are

This post – number three in my DIY Guide to Authentic Messaging, Brought to You by GenX and Grunge blog …

Read More

Track 02: In Bloom – or, Evergreen Content in a Forest of Right Now

This is the second post in my blog series “A DIY Guide to Messaging, Brought to You by Gen X …

Read More
Me among the angels, 1996 // photo © Michael Carnella

A DIY Guide to Authentic Messaging, Brought to You By Gen X and Grunge

I’ll level with you – I hate blogging for myself. I’ve put it off for months. Years, even.  The irony …

Read More