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“Stories are incredibly important, possibly in ways we don’t understand, in allowing us to make sense of our lives, in giving us empathy, and in creating the world that we live in.”

Neil Gaiman

I partner with brands and organizations who exist to add more beauty, compassion, and positive impact to our world.

Hi. I’m Sarah, a Gen X bibliophile, hopeful pessimist, and writer who believes in the remarkable power of a great story. Born and raised in the Philly metro area, I moved to Seattle in the late 1990s and found my way down to Southern California, where I’ve lived since 2005.

I’ve always aimed to use my passion for storytelling to make a difference. Whether it was making greeting cards at age 7, jotting down short stories, or constructing my English grad school thesis, I write to make my audience feel something. An emotional stake is the fuse that ignites change, whether that’s inside ourselves or out in the world. 

In 2015, I founded Protagonist Content to help the world’s protagonists—brands and people who believe we can do better—be heard through the clamor of 1.1 BILLION websites. 

My proven method for success is rooted in three core approaches to communications: 

  • Authentic Brand Messaging Strategy 
  • Intentional website Information Architecture
  • Concise Content Strategy and Website Copywriting 

Everything you’re looking to achieve can happen organically when these three things are done right. 

For nearly 15 years, I’ve done exactly that for purposeful businesses, B Corps, solopreneurs, nonprofits, and higher ed institutions across the nation. I guide them to get super clear on what they need to say and how to say it in a real, human way. Then they can focus on what they do best: Keeping the apocalypse at bay, and hope alive.


I have a high need for control, but felt very confident in Sarah’s management of our projects and was extremely pleased with the experience and all the deliverables. Working with Sarah allowed us to draw on her experiences across a variety of organizations, giving us new perspectives and insight. Sarah really owned the project, and connected directly with our internal stakeholders. On top of that, she is very personable and a joy to work with!

Amy Keller
Vice President, Vail Health Foundation

I really enjoyed the collaborative way Sarah approached our work together. She challenges her clients to try and get out of their comfort zone a little bit with their messaging, which really raises how their audience connects with it. I’ve gotten nothing but great feedback on my website copy, and couldn’t be happier with the way it turned out.

Will Small
Founder, Small Law PC