“Stories are incredibly important, possibly in ways we don’t understand, in allowing us to make sense of our lives, in giving us empathy, and in creating the world that we live in.”
I partner with brands and organizations who exist to add more beauty, compassion, and positive impact to our world.
Hi. I’m Sarah, a Gen X bibliophile, hopeful pessimist, and writer who believes in the remarkable power of a great story. Born and raised in the Philly metro area, I moved to Seattle in the late 1990s and found my way down to Southern California, where I’ve lived since 2005.
I’ve always aimed to use my passion for storytelling to make a difference. Whether it was making greeting cards at age 7, jotting down short stories, or constructing my English grad school thesis, I write to make my audience feel something. An emotional stake is the fuse that ignites change, whether that’s inside ourselves or out in the world.
In 2015, I founded Protagonist Content to help the world’s protagonists—brands and people who believe we can do better—be heard through the clamor of 1.1 BILLION websites.
My proven method for success is rooted in three core approaches to communications:
- Authentic Brand Messaging Strategy
- Intentional website Information Architecture
- Concise Content Strategy and Website Copywriting
Everything you’re looking to achieve can happen organically when these three things are done right.
For nearly 15 years, I’ve done exactly that for purposeful businesses, B Corps, solopreneurs, nonprofits, and higher ed institutions across the nation. I guide them to get super clear on what they need to say and how to say it in a real, human way. Then they can focus on what they do best: Keeping the apocalypse at bay, and hope alive.
