Track 03: It’s a Privilege to Come As You Are
This post – number three in my DIY Guide to Authentic Messaging, Brought to You by GenX and Grunge blog series – was supposed to go live on Tuesday, June 2.
I’d written it a couple weeks earlier. A snappy, irreverent little interpretation of “Come As You Are” and its role in online authenticity.
Reading it again now – against the ghastly global backdrop of deep-seated racism, white supremacy, and the senseless killings of George Floyd and far too many other Black men and women – is utterly embarrassing.
Track 02: In Bloom – or, Evergreen Content in a Forest of Right Now
This is the second post in my blog series “A DIY Guide to Messaging, Brought to You by Gen X and Grunge.” The first post is Track 1: Smells Like Teen Spirit – or, How to Reignite Messaging That Matters.
The first thing that struck me about Seattle when I arrived in the late 90s was the endless blanket of evergreen trees.
No matter what corner of the city I inhabited – the International District, Lower Queen Anne, or finally, around the corner from the Cha Cha Lounge in Capitol Hill – there they were. Those looming wooden pillars with their lush green needles, heavy with dampness and age. Read More
A DIY Guide to Authentic Messaging, Brought to You By Gen X and Grunge
I’ll level with you – I hate blogging for myself. I’ve put it off for months. Years, even.
The irony of my inertia is not lost on me. As a messaging strategist and writer, I know that high-quality, regular blogging is incredibly valuable to any business. Read More
How Does The Content Strategy Process Work?
Ahh, the euphoric feeling of waking up to strategic documents and planning sheets first thing in the morning, am I right?
Said no one ever.
Why Is It So Hard To Tell A Meaningful Story?
Stop me when this starts to sound familiar.
You’ve spent a ton of time crafting what you think is a meaningful story for your organization to share with its audience.
What Is Content Strategy and Why Do You Need It?
You might be reading this, confident that you’ve already got your content strategy on lock.
You’ve got a plan to post to LinkedIn on Tuesdays and Thursdays, share on Facebook and Twitter every morning, publish a new blog post on Wednesdays and even write a new e-book each quarter. Cool!