Telling Meaningful Stories For Nonprofits + Social Enterprises


About Voice of San Diego

Launched in 2005, Voice of San Diego was the first digital, nonprofit news organization in the country to serve a local community.

VOSD is widely regarded as a pioneer in the nonprofit news industry and made a name for itself by producing hard-hitting investigative reports along with civic engagement opportunities that gave San Diego residents a new platform to discuss and debate the issues that impact their quality of life.


Challenge

VOSD’s Partner Voices paid promotional section was established in 2014, as an alternative to traditional ad displays, to highlight regional nonprofits' and companies' contributions to the community.

Unlike many news organizations’ typical sponsored content sections -- which can be flat, or even deceptive -- Partner Voices publishes thoughtful, authentic stories about the philanthropic work of local companies and nonprofits.

VOSD needed a professional copywriter to write well-researched, non-salesy thought pieces that would increase readership and convert clients for the Partner Voices program.


Solution

Over the course of two years, I completed over two dozen storytelling promotional pieces with a strong journalistic feel, which established the tone and voice for the Partner Voices program going forward.

I attended numerous outreach events and conferences, conducted interviews with renowned regional thought leaders and introduced my published Partner Voices pieces to community leaders in order to successfully convert a number of new clients for the program. As such, Partner Voices achieved audience growth and greater reader awareness, increased social media shares and extensive familiarity among San Diego’s social enterprise sector.