Content Strategy

How do you reach your target audience? Engage them in your cause? Cut through the noise of a billion websites to get your message heard?

The answer is by formulating a strong, effective Content Strategy. I’ll work with you to establish a Content Strategy that clearly defines:

  • What you’re doing
  • Why you’re doing it
  • What problem(s) you’re trying to solve for your audience, and why that should matter to them

Then, I’ll translate your vision and set of goals into a tangible roadmap that tells you exactly:

  • For whom you’re creating the content and how to engage them
  • How your content will be unique
  • The content types & formats to focus on
  • Where you’ll publish it
  • How to test, audit & manage your content so that it remains effective

Storytelling + Web Content Writing

Meaningful stories build trust, generate impact and inspire action. They challenge us to think about the world in ways we may not have considered before.

Most importantly, a meaningful story grows a brand deliberately and sustainably. I craft stories that:

  • Are aligned with your organization’s Content Strategy
  • Resonate with readers
  • Compel your audience to engage & take action
  • Have an authentic tone & voice
  • Focus on raising awareness & creating impact for your cause
  • Position you as an industry expert

Blogging

Blogging is one of the best ways to drive organic traffic to your website.

That’s because if you want people to find you in the nebulous Google sprawl, you need SEO. And SEO comes from updated, consistent, high-quality web content -- primarily in the form of blog posts.

My blog posts create impact and pull in business by including: 

  • A grabby headline & hook
  • Tone & voice consistent with your brand
  • Fresh, high-quality, original content
  • Clear overall organization & presentation of ideas
  • SEO-Optimization with HTML titles and tags, plus appropriate use of targeted keywords 
  • Outgoing links to reputable organizations / industry thought leaders / influencers
  • Strong, clear Call to Action (CTA)

Content Assets

Content assets are your organization’s hefty, long-form content “bricks.”

They serve as excellent resources for your prospects -- clients, donors, industry influencers or volunteers -- and are necessary to help you build credibility and trust with your readers.

What’s more, these assets can save you lots of time, money and sanity by being repurposed into bite-sized, shareable content (think social media posts, blogs posts, infographics, etc.).

I’ll help you build your basic content arsenal with:

  • Whitepapers
  • Thought Leadership Articles
  • Case Studies
  • E-books
  • Ghostwriting

Workshops + Training

Not sure where to begin? Want some hands-on training in one or all of the above areas? Or maybe you just need help deciding which part of this whole crazy content world your organization should focus on?

No worries -- I’ve got you covered!

My fun, interactive workshops and training sessions are specifically tailored to your organization’s needs. I'll help guide you with whatever you need the most, be it understanding content strategy, storytelling for impact, blogging fundamentals or anything else.

Just tell me what you need!